to be or not to be

Now, alot of us will openly say that we are not biased people, that we see the world fairly and equitably, yet at the same time we have a lot of strong opinions. This study is a fascinating one about how maybe we have unconscious levels of biasness that influence our views.

Project Implicit represents a collaborative research effort between researchers at Harvard University, the University of Virginia, and University of Washington. While the particular purposes of each study vary considerably, most studies available at Project Implicit examine thoughts and feelings that exist either outside of conscious awareness or outside of conscious control. The range of studies should provide you with a great variety of experiences and an opportunity to think about topics that are very important to you, or unique issues that you have not had the occasion to think about before. The primary goals of Project Implicit are to provide a safe, secure, and well-designed virtual environment to investigate psychological issues and, at the same time, provide visitors and participants with an experience that is both educational and engaging.

Topics change each time you try it.

This is what I got the first time:

Your data suggest little or no automatic preference for Protein relative to Carbohydrates

If your score was described as 'inconclusive,' then your performance was not within the range to provide an interpretable result. Most inconclusive results are due to a high number of errant responses.

Depending on the magnitude of your result, your automatic associations may be described as 'slight', 'moderate', 'strong', or 'little to no preference (or identity)'. How implicit associations affect our judgments and behaviors is not well understood. Also, the score described above may be influenced by a number of variables including your familiarity with the categories and the particular items used to represent the categories. As such, the score should serve as an opportunity for self-reflection, not as a definitive assessment of your implicit thoughts or feelings. This and future research will clarify the way in which implicit thinking and feelings affects our perception, judgment, and action.

What can I say, I'm not really biased against any kind of food.